Batch editor vs retouching editor. This one comes up a lot, but they aren't the same tool. Imagen is about batch color editing with a personal profile, and it can cull too. Evoto is listed here as an editor (retouching and edits) sold in credit packs, with no culling. Plenty of shooters may end up using one for color and the other for portraits that need retouching.
| Imagen | Evoto | |
|---|---|---|
| Type | Imagenboth | Evotoedit |
| Pricing model | ImagenPay-per-photo or flat 'Limitless' subscription | EvotoCredits (pay-as-you-go or annual) |
| From | Imagen$7/mo min + per photo | Evoto$49 credit pack |
| All plans | ImagenPay-as-you-go: AI color correction from $0.05/photo (site also shows 'starting at $0.5' — verify); $7/mo minimum that rolls over as credit Limitless: US$179/mo billed annually (unlimited edits, retouch, AI culling) Culling add-on (PAYG): From $29/mo Business: Custom | EvotoPAYG: 200 cr $49 · 500 $89 · 1,200 $169 · 3,600 $459 (2-yr validity) Annual: Starter 800 cr $89 · Basic 1,600 $149 · Basic Plus 3,600 $269 · Standard 9,000 $579 · Standard Plus 24,000 $1,339 |
| Free trial | ImagenYes — 1,000 free edits, no credit card | EvotoUnknown — not verified |
| Platforms | ImagenDesktop app (Mac/Windows — verify); 2 computers per account | EvotomacOS, Windows |
| Key features | ImagenPersonal AI editing profiles + Profile Shop AI culling (included in Limitless) Crop, straighten, subject/background masks Object removal, smooth skin, denoise Lightroom Classic / Capture One workflow | EvotoAI portrait retouching (skin, blemish, teeth) Background and glare cleanup Batch sync across gallery Color grading presets Credits charged on export |
| Partner program | ImagenYes | EvotoYes |
| Last checked | Imagen2026-10-16 | Evoto2026-10-16 |
Some links may earn a commission. That never changes rankings. Read the disclosure.
I'm not going to guess. Both tools go through the same full real wedding, and I'll post keeper agreement and time here when it's done. See how we test.